VeeFriends '25 Tour
Client
Location
Date
REVERE'S OBJECTIVE
DEVELOPING A TIMELESS BRAND IDENTITY
To craft an authentic brand identity for the 1896 Club, REVERE delved into the rich history of the Big Ten Conference.
We developed mood boards to articulate the creative direction, and iterated on logo and color schemes while collaborating closely with the Big Ten team to refine the final brand identity.
The result; a classic emblem blending a neutral palette, punctuated by Big Ten's signature blue, to create a timeless symbol of heritage and excellence.
GOING FROM CONCEPT TO EXPERIENCE
To honor the Big Ten's storied past and exciting future, REVERE designed a space that seamlessly blended tradition and innovation.
Vintage memorabilia and classic pennants adorned the space, while custom giveaways offered guests a tangible connection to the 1896 Club.
Classic table games and a digital Big Ten trivia challenge added an engaging competitive element to the space.
From carefully curated cocktail menus to elevated bathroom amenities, every detail was thoughtfully considered.
A true highlight was the opportunity for guests to capture a moment of history with the prestigious Stagg Championship Trophy.
