THE SPOT | LA

The PUMA Lounge was the ultimate open-air vibe, serving up the best views at THE SPOT - LA. We crafted the space to take full advantage of those jaw-dropping ocean panoramas, with sleek seating that kept things comfy and shaded from the Cali heat. It wasn’t just a lounge—it was the spot to soak in the scene and chill in style.

BARCODE was more than just a product drop—it became the secret weapon to powering through the heat. As the day sizzled, guests stayed chill, thanks to ice-cold cans of BARCODE in hand. With three killer flavors in constant rotation, it was practically impossible to find someone not vibing with their favorite. It wasn’t just hydration; it was the refresh that fueled the vibe, keeping everyone cool, energized, and hyped for what came next.

BALLER'S MARKET was more than just a showcase—it was a celebration of brands built by former and current female athletes. Not only did it spotlight the businesses born from women’s sports, but it also gave guests a one-of-a-kind shopping experience with exclusive discounts and codes. It was a market where passion meets hustle, and every purchase told a story.